Tuesday, March 28, 2017

Tinder Launching (or Updating) A Web Version Of Its Dating Platform



https://consumerist.com/2017/03/28/tinder-launching-a-web-version-of-its-dating-platform/
http://blog.gotinder.com/introducing-tinder-online/
 

The future of mobile is desktop!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/ukom-online-personals-who-kicks-off-new.html

 
SA article: "Match Group: Could Tinder's Explosive Growth Be Under Threat?"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/sa-article-match-group-could-tinders.html

Please remember:
Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
It seems there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?

 
Tinder Boost to Boost Match Group Revenue?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/tinder-boost-to-boost-match-group.html


For me: A new Tinder Boost feature WILL NOT help turn the bad tide.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/for-me-new-tinder-boost-feature-will.html


Why You Should Avoid IAC/MTCH (Match Group) for Now
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/why-you-should-avoid-iacmatc-match.html

This complex company is controlled by one man.
Chairman Diller, while owning just 8% of the shares, controls 80% of the voting power.

SA article: "Match Group: Could Tinder's Explosive Growth Be Under Threat?"

https://seekingalpha.com/article/4058482-match-group-tinders-explosive-growth-threat

Tinder Steps Up International Expansion By Hiring Top Execs
http://www.onlinepersonalswatch.com/news/2017/03/tinder-steps-up-international-expansion-by-hiring-top-execs-.html

but ...
Bumble backed by Badoo in war with Tinder
and Tinder in inside war with Match dot com and others

http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/bumble-founder-on-millennial.html


Funny articles: OKCupid revamps to be MORE/LESS like Tinder
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/funny-articles-okcupid-revamps-to-be.html


Match Group's (MTCH) CEO on Q4 2016 Results - Earnings Call Transcript
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/match-groups-mtch-ceo-on-q4-2016.html


Match’s Dilemma: Tinder Thrives as Dating Fades
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/matchs-dilemma-tinder-thrives-as-dating.html

Data is mother’s milk to Netflix as it tweaks algorithms

to find that perfect content — just like a dating app ???
http://business.financialpost.com/fp-tech-desk/personal-tech/data-is-mothers-milk-to-netflix-as-it-tweaks-algorithms-to-find-that-perfect-content-just-like-a-dating-app
"The most important work I think we do is around personalization,” said Reed Hastings, the company’s chief executive, during a Q&A session “This idea that the more you watch, the more Netflix learns your tastes. Personalization is really the thing that the Internet can do that linear (distribution) can’t, and that’s a real breakthrough.”

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. 
They need to calculate personality similarity between users but there are different formulas to calculate similarity.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/paper-game-based-extraction-of-web.html
In case you did not notice, recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry for years, with low success rates!!! 
Because they mostly use the Big Five model to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old.


How the Big Five (Big 5, OCEAN, or FFI five factor inventory, FFM five factor model ) normative personality test was revealed as .... an incomplete and incorrect model to assess personality ? Short answer: thanks to commingling analysis.
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/how-big-five-big-5-normative.html
Commingling analysis is a statistical method for distinguishing between one (usually normal) distribution and a mixture of two or more distributions. 

 


Remember the Netflix Prize ?
https://en.wikipedia.org/wiki/Netflix_Prize

http://www.onlinepersonalswatch.com/news/2009/10/recommendation-algorithms.html

(One of) eHarmony CMO: Marketers are getting misled by data attribution
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/one-of-eharmony-cmo-marketers-are.html

About GDI post "Study Argues Opposites Don’t Attract, Friends & Couples Share Similar Personality Traits"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/about-gdi-post-study-argues-opposites.html

 

Monday, March 27, 2017

Big murder scandal with Tinder in Peru



http://peru21.pe/actualidad/10-datos-entender-caso-secuestro-y-asesinato-estudiante-luis-ramirez-2275157/3
http://peru21.pe/redes-sociales/tinder-aplicacion-citas-no-se-responsabiliza-interacciones-sus-usuarios-2275463

Remember also:

the Jana Claudia Gómez Menéndez case
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/04/jana-claudia-gomez-menendez-case.html

Man confesses to brutal murder of 12-year-old girl - Facebook Argentina
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/man-confesses-to-brutal-murder-of-12.html
articles about: Florida dad killed after PlentyOfFish (POF) robbery set up
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/articles-about-florida-dad-killed-after.html

A man has dramatically admitted he murdered his new girlfriend after they met on "Plenty of Fish"
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/07/a-man-has-dramatically-admitted-he.html

AshleyMadison Linked To A Murder Case but
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/02/ashleymadison-linked-to-murder-case-but.html

About GDI post "Study Argues Opposites Don’t Attract, Friends & Couples Share Similar Personality Traits"

http://globaldatinginsights.com/2017/03/27/study-argues-opposites-dont-attract-friends-couples-share-similar-personality-traits/


A recent study?

It was done 2 years ago and using the Big Five normative obsolete and incorrect model of personality, although its conclusion is valid.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/12/paper-birds-of-feather-do-flock-together.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/about-article-mathematics-of-love.html


then, another newer study
PAPER: Birds of a feather locate together? Foursquare checkins and personality homophily
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/01/paper-birds-of-feather-locate-together.html


 
The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".  

http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html

The science behind finding your perfect match ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/the-science-behind-finding-your-perfect.html

Finally the perfect dating algorithm? Of course NOT, Big Five test is OBSOLETE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/finally-perfect-dating-algorithm-of.html


The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

 

All other proposals are NOISE and perform as placebo. 

Alexa shows an inverse spike after 2017 New Year's Eve for several online dating sites including Match, PlentyOfFish, Zoosk, eHarmony, EliteSingles and many more!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/inverse-spike-after-new-years-eve-via.html
 
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
   

Wednesday, March 22, 2017

MiMediaManzana CEO new interview.







http://elcomercio.pe/zona-ejecutiva/tendencias/como-hace-startup-llegar-al-millon-usuarios-noticia-1977791

The CEO says MiMediaManzana  failed to be the eHarmony copycat for Latam Countries.
Same as EliteSingles by Affinitas GmbH. that can not outperform eHarmony Inc
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/another-eharmony-style-copycat.html
Now moves to mobile. Plans to monetize.
Operating at a loss since started.
1,000,000 registered users, but ...
100,000 active users from Peru, Mexico, Chile and Colombia. Pacific Alliance countries.
Churn rate of 100% every 3 or 4 months!
80% of traffic comes from smartphones.


But Alexa shows MiMediaManzana (from Peru) is GAME OVER.
http://www.alexa.com/siteinfo/mimediamanzana.cl
http://www.alexa.com/siteinfo/mimediamanzana.pe
http://www.alexa.com/siteinfo/mimediamanzana.co
http://www.alexa.com/siteinfo/mimediamanzana.mx
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/mimediamanzana-from-peru-eharmony-style.html

MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/mimediamanzana-from-peru-eharmony-style.html

This is part of Online Dating Spanish "war" in Mexico  and other LaTam Countries, not only USA
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/it-is-not-dear-eharmony-member-it-is.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/online-dating-spanish-war-in-mexico.html
involving several Online Dating Companies!


The future of mobile is desktop!

http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/ukom-online-personals-who-kicks-off-new.html

German online dating sites, some fresh data from Alexa
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/german-online-dating-site-some-fresh.html

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

All other proposals are NOISE and perform as placebo.



Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html
  
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html