Tuesday, March 28, 2017

Tinder Launching (or Updating) A Web Version Of Its Dating Platform


The future of mobile is desktop!

SA article: "Match Group: Could Tinder's Explosive Growth Be Under Threat?"

Please remember:
Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
It seems there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?

Tinder Boost to Boost Match Group Revenue?

For me: A new Tinder Boost feature WILL NOT help turn the bad tide.

Why You Should Avoid IAC/MTCH (Match Group) for Now

This complex company is controlled by one man.
Chairman Diller, while owning just 8% of the shares, controls 80% of the voting power.

SA article: "Match Group: Could Tinder's Explosive Growth Be Under Threat?"


Tinder Steps Up International Expansion By Hiring Top Execs

but ...
Bumble backed by Badoo in war with Tinder
and Tinder in inside war with Match dot com and others


Funny articles: OKCupid revamps to be MORE/LESS like Tinder

Match Group's (MTCH) CEO on Q4 2016 Results - Earnings Call Transcript

Match’s Dilemma: Tinder Thrives as Dating Fades

Data is mother’s milk to Netflix as it tweaks algorithms

to find that perfect content — just like a dating app ???
"The most important work I think we do is around personalization,” said Reed Hastings, the company’s chief executive, during a Q&A session “This idea that the more you watch, the more Netflix learns your tastes. Personalization is really the thing that the Internet can do that linear (distribution) can’t, and that’s a real breakthrough.”

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. 
They need to calculate personality similarity between users but there are different formulas to calculate similarity.
In case you did not notice, recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry for years, with low success rates!!! 
Because they mostly use the Big Five model to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old.

How the Big Five (Big 5, OCEAN, or FFI five factor inventory, FFM five factor model ) normative personality test was revealed as .... an incomplete and incorrect model to assess personality ? Short answer: thanks to commingling analysis.
Commingling analysis is a statistical method for distinguishing between one (usually normal) distribution and a mixture of two or more distributions. 


Remember the Netflix Prize ?


(One of) eHarmony CMO: Marketers are getting misled by data attribution

About GDI post "Study Argues Opposites Don’t Attract, Friends & Couples Share Similar Personality Traits"


Monday, March 27, 2017

Big murder scandal with Tinder in Peru


Remember also:

the Jana Claudia Gómez Menéndez case

Man confesses to brutal murder of 12-year-old girl - Facebook Argentina
articles about: Florida dad killed after PlentyOfFish (POF) robbery set up

A man has dramatically admitted he murdered his new girlfriend after they met on "Plenty of Fish"

AshleyMadison Linked To A Murder Case but

About GDI post "Study Argues Opposites Don’t Attract, Friends & Couples Share Similar Personality Traits"


A recent study?

It was done 2 years ago and using the Big Five normative obsolete and incorrect model of personality, although its conclusion is valid.

then, another newer study
PAPER: Birds of a feather locate together? Foursquare checkins and personality homophily

The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".  


The science behind finding your perfect match ?

Finally the perfect dating algorithm? Of course NOT, Big Five test is OBSOLETE.

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"


All other proposals are NOISE and perform as placebo. 

Alexa shows an inverse spike after 2017 New Year's Eve for several online dating sites including Match, PlentyOfFish, Zoosk, eHarmony, EliteSingles and many more!
Please read: The 8 tips to innovate in the Online Dating Industry!

Wednesday, March 22, 2017

MiMediaManzana CEO new interview.


The CEO says MiMediaManzana  failed to be the eHarmony copycat for Latam Countries.
Same as EliteSingles by Affinitas GmbH. that can not outperform eHarmony Inc
Now moves to mobile. Plans to monetize.
Operating at a loss since started.
1,000,000 registered users, but ...
100,000 active users from Peru, Mexico, Chile and Colombia. Pacific Alliance countries.
Churn rate of 100% every 3 or 4 months!
80% of traffic comes from smartphones.

But Alexa shows MiMediaManzana (from Peru) is GAME OVER.

MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine

This is part of Online Dating Spanish "war" in Mexico  and other LaTam Countries, not only USA
involving several Online Dating Companies!

The future of mobile is desktop!


German online dating sites, some fresh data from Alexa

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

All other proposals are NOISE and perform as placebo.

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
Please read: The 8 tips to innovate in the Online Dating Industry!